Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Sunday, January 28, 2018

Fisher Price Ad: Small Town

Alright, so I'm not sure what happened to the original picture that was here, but it worked when I opened it on my end, but I re-posted it! I hope this works! Sorry, but it is a little blurry.

Text
The large, bold text at the top of the page drawers the reader’s eyes to the top, then slowly allows the reader’s eyes to work down to the bottom of the page through the use of smaller text and descriptions
Space
The space of the advertisement is very closed, thus creating the feeling of being in a small town that is very closed in on itself and closed off from the rest of the world
Genre
The neighborhood play set being the focal-point of the advertisement pushes the idea of family and living in a tight-knit neighborhood
Framing
The frame is extremely full, thus strengthening the idea of being in a small town. Everything can be seen at once
Colors
The red and yellow of the advertisement and the toys gives the toy line a very home-y feeling and makes the add seem very calm and welcoming
Angle
The entire advertisement sits at eye level and doesn’t have much depth to it, but it allows the reader to process everything
Generalization
The use of the term “little people” generalizes the whole population of children to even out boys and girls, and children from different backgrounds
Balance
While the advertisement is top-heavy, it is fairly balanced from left to right and makes the entire advertisement more pleasing to the viewer

3 comments:

  1. Brittney, I couldn't see the image of the ad itself as it wouldn't load for some reason, but from what I read from your chart I am assuming with complete reason that it is a play set placed in an ordinary given society at the time given. From what you've explained as the play set in it's specific location would be in the playing field of expressing through it's hegemony that the common thing to have in this given society would be a tight knitted family. With that given there is dog whistling that is at works, directing it's relevance and usage of fun towards the class of people who have a well rounded family in this time.

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  2. I like how you said, "The use of the term “little people” generalizes the whole population of children to even out boys and girls, and children from different backgrounds." There is a boy in the ad, but by saying "little people," it's not gender specific.

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