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Color is a very important part of this ad. First is a bunch of bright colors, of course one would expect this from a cheery Christmas ad. Though it is used a bit in excess. First just look at Santa's face its a bright red almost as if he is blushing while looking at the innocent child sleeping under the table. Next look at the child, first she has blonde hair and she is white. Next she is wearing a gender neutral color, yellow, this allows the audience to interpret the sex of the child. Next the note is yellow as well. Next lets go for the note and its placement. The note is placed strategically on the edge of the table and it does not specify what is for Santa. It almost looks as if Santa is unwrapping his present. Oh and look its a young child. Oh and Santa likes it. So my argument is that society to easily sexualities children. Notice how Santa looks at the table, it says for Santa, then he lifts up the cloth to expose the child, which is gender neutral by the way, and then he gets all excited and starts blushing. What could be better then Jello and a small child? (p.s. i know this is disturbing i apologize)
Your take on this ad is definitely interesting, but I think it's a bit reaching. I can't imagine why Jell-O would try to intentionally sexualize children in an ad. The concept is extremely taboo. You could argue that it's a technique to get people's attention, but if anything it would be negative attention harmful to their brand. I digress, when I look at this ad what I feel is warmth and contentedness. The child is happily bundled up in a warm-looking onesie under the table waiting for Santa by the fireplace. I think what this ad is trying to do is get people to associate the good feelings they feel during Christmas time with their product.
ReplyDeleteInteresting...It's so difficult for me being a business major to break down this kind of work in any other context other than to push the product. Obviously the norm is cookies for santa, but we all know our childhood snack was Jello! I also believe associating this cute kiddo (being gender neutral to include all markets) not being able to resist to nibble on Santa's Jello and eating himself/herself to the capacity of STUFFED! He/She is so full, she falls asleep while waiting for Santa... Overall i think associating cute kid with americas favorite snack puts that unwanted pressure on a parent to buy jello...On the other hand...Santa does look kinda creepy.
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