Priscilla Torres - Coca-Cola Santa

This is your "classic" Santa Coca Cola has practically created. They use Santa as an icon, everyone know's and loves. Sweet cheerful Santa, is completing his "Good" list which if you notice, there is no naught list, to associate the theme of "good" with the tagline below. All colors are in a soft vintage film in which the logo is not. It's bright red and perfectly placed on top of the world. Maybe to represent that coke is global. 

Alliteration -Assonance	Talk about being good	-Repetition with vowels -Wording is very smooth…like the drink?
Omission -Ellipses	…talk about being good	-The implied context is not Santa making the nice list, it’s automatically assumed that Coke is the object in reference to GOOD.
Emphatics -Epizeuxis	Somewhat of a repetition of “Good”
Arrangement -Climas	From top of the ad to the bottom	-Good boys, Good girls, drink Coke, talk about being good! -arrangement of words in increasing importance as you move down the ad.
Visual -Color/Hue	Reds, greens, browns all layerd with a vintage film	Drink Coke logo is bright red with no vintage film applied makes image stand out
Value	Santas Lamp	The use of light to highlight the “Good” list. Also use of the lamp helps to bring out Santa’s red suit.
Saturation	Depth of color	Heavy saturation in Santa’s suit, beard, lips, and red cheeks. Using the red to tie into Coke logo
Light -High Conrast	Bright lights and dark shadows	-Lamp and illusion of obvious light -The visual of shadows deepen as objects are further away from the lamp
Perspective	Illusion of depth and space is geometric
Diagonals	Balanced	Image is symmetrical and stable
Space	Full- The frame is dense with figures and shadows
Focus -Grounding	Foreground, Middleground and background/ Slightly compressed
Angle	Even	The picture is even and eye level for intention of seeing details such as font of book and other props that create this setting of Santa’s office
Long Shot	Full portrait view, can see all of Santa’s body imply this photo is a long shot
Representationally	Items that are vivid	Santa, coke bottle, lamp, book, pen, globe, coke logo, mini book (what is that?), desk, belt.
Icons	Santa	The classic Santa compiling his list of good kids. Coke is using a character that everyone knows and loves to promote product.
Type -Stroke height -Stroke weight
Style	TM is bold, Good (lower) is italicized, and all fonts seems narrow. Fonts are balanced. Narrow due to portrait positioning.
Emphasis	The color in the Coke logo and tagline
Novelty	Santa’s book.	It’s created specifically for effect to represent his list. Intentionally read Good boys and girls not the traditional “Naught or Nice” .