This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Monday, January 25, 2021
Ad #9 analysis - J.L
Chase & Sanborn Beanz #6
Lots of things are going on in this particular ad, but the certain repetition of words and style of the text has a lot to add to the overall influence. The imagery that these words and pictures are trying to conjure in your head is trying to make it stick with the viewer and make it more relatable to daily life. My analyzation of this ad covers lots of topics and ways that these coffee people, Chase and Sanborn, are trying to appeal to your mind.
When Lightning Struck My Neighbors House Coffee Ad #17
This ad begins with a sudden emergency as a neighbor's house is hit by lightning. The ad goes on to reveal how one needs to make coffee throughout day to day life as the neighbor comes to her house to make coffee. Furthermore, the idea that coffee can be beneficial at all times is shown through the first woman going to make coffee right after her house had been struck by lightning. The ad also alludes multiple times to Folger's "mountain-grown" taste. This alludes to nature and introduces an ideal that the coffee is both fresh and as natural as coffee can be. The ad then shows the woman serving coffee to her husband, appealing to a wife as a way to satisfy her spouse. The ad concludes with another picture alluding to the great taste of Folgers that separates them from all other coffee companies
Schemes and Tropes: An Analysis of a 1940's A&P Coffee Ad
|
Device |
Specified |
Definition |
Ad Example |
|
Style |
Bold |
Font that has
a strong appearance. |
Bold header “DON’T
BLAME THE COFFEE POT!” |
|
|
Italics |
Sloping
typeface used for special emphasis. |
“the pick of
the plantation” |
|
Implied
distance |
Medium shot |
Is the
subject people in interaction (Are they about waist up?) |
We only see
the people from the waist up |
|
Emphasis |
Color |
|
Bright color
is used throughout the ad to draw the viewers’ attention to certain areas. |
|
Focus |
Focalizers |
Are figures
or colors or spaces used to pull the eye across the image? |
The woman,
specifically her face, and the coffee bags are the main focus. |
|
Angle |
Eye-level |
are we even
with them? |
We are eye
level with the people |
|
Figures |
Representationality |
to what
extent does the image show” things” we can identify? |
The ad
insinuates that without A&P coffee, your family life will be unhappy |
|
Color |
value |
The lightness
or darkness of a color |
The colors
have a wide range of value |
|
|
Saturation |
the purity or
vividness of depth of a color |
There is a
depth to all color |
|
Light |
High contrast |
Bright lights
and dark shadows |
High resolution
shadows contrast to the brightness of color |
|
Perspective |
geometric |
An illusion
of depth and space |
The woman is sitting
across from the table. |
|
Repetition |
Epistrophe |
repetition of
words at the ends of successive clauses |
Repetition of
the phrase “coffee beans” |
|
Alliteration |
Consonance |
Repetition of
consonant sounds |
“Fresher,
finer flavors” “Pick of the
Plantation” |
NESCAFE COFFEE AD
In this ad NESCAFE – focused on saying that while prices in the economy are rising, their brand has reduced their prices. They used repetition a lot to draw your attention to specific words. For example, they use the phrase “highly concentrated” at least twice in this ad to let you know their coffee is highly concentrated!! Why is it so important the readers know that? Because they are selling a smaller item and want you to think it has more value than their larger size.
They used alliteration to create a catchy sentence at the end of the ad so you remember it. “..no brewing or boiling!”
TYPE
stoke weight | How varied are the weights of the different strokes? (What are the thickness differences between various marks in a letter?) |
|
|
|
|
SOME OF THE TEXT IS IN BOLD
WHILE OTHERS ARE IN SMALL PRINT
REPETITON
epistrophe | Repetition of words at the ends of successive clauses. |
REPEATED USE OF “HIGHLY CONCENTRATED”
COLOR
value | The lightness or darkness of a color. |
THE CAN IS VERY DARK ON THE PRINT IN CONTRAST WITH THE LIGHT SMOKE FROM THE CUP AND THE CUP IS VERY LIGHT.
arrangement | climax | Ordered by increasing importance. |
|
|
|
WHILE OTHER PRICES ARE INCREASING
WE REDUCED OURS – CLIMAX IS THAT THEIR PRICE IS REDUCED INSTEAD OF INCREASING.
Nothing satisfies like coffee AD #2
What a lifesaver makes the reader want the coffee
Saturday, January 23, 2021
Wednesday, January 13, 2021
Ads to Choose from for 2021 1940s-1960s Coffee Print Ads
To choose, you must "call it," first come, first served, by commenting on this post with the number of your choice. Be sure to look at all the comments before you do so, as calling an ad that is already taken is invalid. Everyone must choose a unique ad.
1. 1948 https://c2.staticflickr.com/6/5035/5826909415_5df150f695_o.jpg
2. 1951 https://64.media.tumblr.com/bd610157be2275a1d1a53bb3bf41bc14/tumblr_pelthih44B1tsaeqzo1_1280.png
3. 1945 https://i.pinimg.com/originals/7e/9a/c0/7e9ac01d03ba28bb6ba1b7aeeb230482.jpg
4. 1950s? https://flashbak.com/wp-content/uploads/2018/08/11-vintage-coffee-8-1200x1633.jpg
5. 1952 https://flashbak.com/wp-content/uploads/2018/08/13-vintage-coffee-3-1200x1637.jpg
6. 1940s https://i.frog.ink/2eynH7mf/ads03.jpg
7. 1950s https://i.frog.ink/agNsqwWo/ads07.jpg
9. 1940s? https://i.pinimg.com/originals/69/de/c1/69dec1dc822e23d9fd237292281b9af1.png
10. 1948 (Australia) https://ia801700.us.archive.org/13/items/1948-advertisement-for-bushells-coffee_202010/1948%20advertisement%20for%20Bushells%20Coffee.png
11. 1940s https://i.pinimg.com/originals/a4/fe/7d/a4fe7d060d10880ecc5eb38cfa80a65e.jpg
12. 1940s https://i.pinimg.com/originals/c2/87/6e/c2876edac2c11d7ffe193d1e7881b999.jpg
13. 1951 https://parade.com/wp-content/uploads/2016/09/CoffeeSatisfies-7-15-1951.jpg
15. 1940s https://i.pinimg.com/originals/68/43/73/684373bbabbede12b28eda46c51c35ae.jpg
16. 1950s? https://ic.pics.livejournal.com/pikkewyntjie/26922831/180948/180948_original.png
17. 1950 https://www.esseloncoffee.com/wp-content/uploads/2016/12/Folgers-2.jpg
18. 1960s? https://i.pinimg.com/originals/24/96/3e/24963e48e368fc55d781916c99c84d4b.jpg
20. 1960s Australia https://flashbak.com/wp-content/uploads/2018/08/10-The_Australian_Womens_Weekly_04_12_1968_0119.jpg
23. 1930s https://i.redd.it/q6xp0pmwap551.jpg
24. 1940s https://www.saturdayeveningpost.com/wp-content/uploads/satevepost/1940_11_02-093_SP.jpg
Thursday, May 7, 2020
Wednesday, May 6, 2020
Social Movement Theory Blog Post
Monday, May 4, 2020
Queer Nation – San Francisco Movement
Blasphemy
|
Disrespectful use of religious language
|
Damn, Jesus H. Christ, God
| |||
body taboos
|
Use of rude words for body functions and/or sex.
|
Piss. Shit.
| |||
intensifiers
|
Suggests a strength of feeling but no unique meaning.
|
“That was bloody terrible.” “Fucking awesome.”
| |||
Queer nation questioned queer theory and politics, and argued the limits of sex and gender identity and the deconstruction of definitions of identity. The debates posed concerns not only about the nature of political ideologies based on sexuality but also about their usefulness.
This in turn challenges the theory of social motion to better explain the complexities of the creation and deployment of collective identity. This draws attention to a general identity politics dilemma: Fixed identity definitions are both the basis of injustice as well as the foundation of political power.
| |||||
7) arrangement
|
climax
|
Ordered by increasing importance.
|
question
|
erotema
|
Asking a rhetorical question.
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