Pepsi Ad Elements

visual	1) color	hue		The identification of the colors.	There are many different colors to attract the eye.
c (p. 39)		value		The lightness or darkness of a color.
c (p. 39)		saturation		The purity or vividness or depth of a color.
c (p. 40)		geometric		An illusion of depth and space.	Has little depth in cooler.
		oblique		The image seems unstable and pulled to the side.	The image is pulled to the side.
c (p. 45)		focalizers		Are figures or colors or spaces used to pull the eye across the image?	The spaces in the words forces the eye to be pulled across the image and read it.
c (p. 49)		eye-level		Are we even with them?	Even with the woman.
d (p.37)		medium shots		Is the subject people in interaction (Are they about waist up?)	We can see the woman waist up.
		icons		Are there key symbols or characters that call to mind a narrative or genre?	The old fashioned cooler rather than today’s typical ice chests. Old fashioned genre.
	3) style	Bold?			Item being sold is bolded.
		Italic?			Demand is in italic
		All caps?			Most of ad including product is in all caps
		Underlining?			Underlining in the product
e		sans serif	Without serifs.		No lines linking the reading of letters.
	10) legibility	The font itself			Multiple fonts. Bold. Old Time cursive.