Category
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Description
|
||
Visual
|
Color
|
Hue
|
Bright
colors to make Ad exciting.
|
Value
|
Dark
colors for male and light colors for female.
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Saturation
|
Dark
colors distinguish masculinity. Light colors distinguish femininity.
|
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Light
|
Low contrast
|
Couple
looks older but low contrast hides the aging marks.
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Space
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Full
|
Figures
cover most of the Ad. Focus is on the
people.
|
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Angle
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Low Angle
|
You
slightly look up at the figures giving the Ad an uplifting feeling.
|
|
Implied
Distance
|
Close-up
|
Close up
of persons and bottles to draw the audience into the Ad.
|
|
Genre
|
Style
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Sexism: The woman is holding a Diet Pepsi
indicating she is fat and needs to lose weight.
|
|
Type
|
Stroke
Weight
|
The Come
Alive quote is heavy on the important strokes of the letters. Visible to the audience without a full
stroke.
|
|
Style
|
Bold
|
Left
script appears bold to draw attention to audience.
|
|
Family
|
Script
|
Left
script is somewhat of a Mongolian Baiti. Right font is a Times New Roman.
|
|
Serif
|
Right
script in serif. Common text for long writing.
|
||
Sans
Serif
|
Left
script in Sans Serif to distinguish letters and stand out more.
|
In this Ad, Pepsi is trying to sell its product to older people who may be trying to cut down on all the sugar intake. The prominent selling point is the regular Pepsi and it is held by the man where the secondary selling point is the Diet Pepsi held by the woman. Does this indicate that Pepsi is trying to sell their product to men more than women and is Pepsi suggesting that all women need to lose weight so we offer a diet drink for them?
That is a well written and analyzed analysis. However what is this article saying specifically to women? Is it suggesting that all women need to drink less calories than men? I think this ad serves as a rather sexist argument that women shouldn't be able to enjoy the same drink as men because they need to keep their womanly figure. Then this will serve the idea that if a man sees a women drinking diet Pepsi, she is looking to slim down for the attraction of another man. Also it is serving to show the idea to elder people that this will bring their relationship "to life". Great job on your analysis!
ReplyDelete"the official drink of todays generation" standard bandwagon argument, but also yields a sense of responsibility to anyone in 'todays generation' to drink Pepsi, because you are supposed to support your 'official drink'. This also creates a sense of legitimacy and authority for Pepsi over their competitors. The risk with this is that it may alienate some who identify as "rebels".
ReplyDeleteThey use three different logos, claiming ties to the artistic world. "see, we are artistic, we have THREE logos." artistic people like to make different drawings, so by making three we prove we are artistic, so you artistic people should drink Pepsi.
the text on the right side is suggesting that Pepsi makes the day fun and livens up your day. The people are wearing knit hats, the girl is wearing a sweater and the guy is wearing a heavy looking jacket. This means the weather cold, so i could be winter. When its cold you want to stay inside and bundle up but Pepsi is saying drink this and get out there! Stop hibernating and to do that drink a Pepsi.
ReplyDeleteit* could be winter
Delete