Pepsi Ad

Text	Device	Description
Very fancy looking font is used in the title of the ad.		Makes the viewer feel as if the ad is only for the elite and fancy people
	Repetition	The word “so” is used twice in the title. Emphasizing the smart and debonair aspect of the ad.
	Low Contrast	Color scheme is very nice looking. All the same shade of colors.
	Focalizers	Figures of dogs in the bottom of the ad, the Washington Monument is in the background, and there is a scheme of a few different colors.
	Low Angle	I feel as though we may be looking up at them because there is minimal detail on the bottom and then it gradually gets more detailed as we look up because there is where the actual focus of the ad is located.

Shelby Gross #7 "Try That Wonderful Pepsi Feeling"

Elaboration Table for The Sociables Ad

Hue-	White people, clothing helps appearance
Value-	Light Colors
Saturation-	Basic colors
High Contrast-	Shadows around man kneeling shows muscles, superiority
Geometric-	An illusion of being at the beach
Oblique-	Focus seems to be on the man and the woman on the right because they are brought closer to the front
Open-	Outside so no boundaries
High angle-	Seem to be looking up at them, superiority

 

Long-shot	Can see them at a distance to show what you could be like if you drink the soda
Representationally-	Obviously a non-white person would not be able to identify with this add especially with this ad at the time period and the words that are used in the ad
Abstraction-	Realistic idea but seems to be appealing to one audience

"The Sociables Analysis"

Pepsi Ad Elements

visual	1) color	hue		The identification of the colors.	There are many different colors to attract the eye.
c (p. 39)		value		The lightness or darkness of a color.
c (p. 39)		saturation		The purity or vividness or depth of a color.
c (p. 40)		geometric		An illusion of depth and space.	Has little depth in cooler.
		oblique		The image seems unstable and pulled to the side.	The image is pulled to the side.
c (p. 45)		focalizers		Are figures or colors or spaces used to pull the eye across the image?	The spaces in the words forces the eye to be pulled across the image and read it.
c (p. 49)		eye-level		Are we even with them?	Even with the woman.
d (p.37)		medium shots		Is the subject people in interaction (Are they about waist up?)	We can see the woman waist up.
		icons		Are there key symbols or characters that call to mind a narrative or genre?	The old fashioned cooler rather than today’s typical ice chests. Old fashioned genre.
	3) style	Bold?			Item being sold is bolded.
		Italic?			Demand is in italic
		All caps?			Most of ad including product is in all caps
		Underlining?			Underlining in the product
e		sans serif	Without serifs.		No lines linking the reading of letters.
	10) legibility	The font itself			Multiple fonts. Bold. Old Time cursive.

PepsiAd

Pepsi-Cola Ad analysis

Jason Rosenbaum Pepsi

Schemes

alliteration	consonance	Repetition of consonance sounds	“get a big big bottle”
Alliteration	consonance	Repetition of consonance sounds	“More bounce to the ounce”
emphatics	epizeuxis	Repetition of one word	“get a big big bottle”
	enumeratio	Detailing parts or arguements	“Too hot? Cool off! Get Pepsi”
parallelisms	tricolon	Isocolon with three parts	“Too hot? Cool off! Get Pepsi”

 

Tropes

Question	erotema	Asking a rhetorical question	“Why have less…when Pepsi’s best?”
	erotema	Asking a rhetorical question	“Too hot? Cool off! Get Pepsi”

Visual

color	hue	The identification of the colors	The main colors of the ad are the blue of the swmming pool and cream of the background. The blue is water in the pool which is staple of summer time. The cream is similar to sand like a beach which is also a symbol of summer time.
	Value	The lightness or darkness of a color	The ad primarily pretty bright except the shadow under the girl sitting by the pool with her feet in the water. Bright colors are rampant summer time.
	saturation	The purity or vividness or depth of a color	The colors are very vivid they are all spread out from each other and do not conflict.
perspective	geometric	An illusion of depth and space	There is a clear for ground of people at the pool and a background of the people at the table.
diagonals	balanced	The image is symmetrical and stable	The image is centered and symmetrical
space	closed	The tops and sides feel enclosed, trapped	The pool at the bottom and the wording at the top enclose the table in the middle
focus	grounding	Foreground middleground background	There is the pool in the foreground, table in the middle and wording in the background.
	focalizers	Focus points	The green of the girl’s bathing suit and towel. The yellow of the tube.
Angle	Low angle	Looking up	It seems like we are behind the interaction looking up at what they are doing.
Figures	representationality	To what extent does the image show things we can identify?	You can recognize the bottles the chairs the pool the towel etc.
	abstraction	How realistic are the things	Everything looks realistic except the horse thing on the inner tube

Type

style	bold		“PEPSI”
	narrow		“get, to the”
	italics		“ more bounce to the ounce”
	All caps		“too hot cool off het Pepsi”
family	script	Approximating handwriting	“ more bounce to the ounce”
	Sans serif	Without serif	No serif were used
legibility	font		“too hot cool off het Pepsi” and “get a big big bottle” are comic sans like more fun seeming. “ more bounce to the ounce” is cursive and draws your eyes to it when looking at it.