Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Tuesday, March 1, 2022

Arguments P-OT Analysis Chart - Dakota Timmermann

Fallacies Analysis Chart - Dakota Timmermann

 

Device

Definition

Example

Appeal to misleading authority

Using an authority to affirm a conclusion when the authority is not an expert enough in the context, to assure the conclusion

”After Mrs. P______, the psychic, announced that the boy had left the house […]”

Anecdotal Fallacy/ Misleading Vividness

A Hasty Generalization that relies on the availability heuristic (we generalize from vivid stories more readily).

”We were trying to locate a house plagued by a number of psychic phenomena described by the residents as ‘horrifying.”’

Regression

Mistaking statistical regression to the man as a causal relationship

”She told them that nothin in the house could harm them. The two women listened intently and seemed relieved. They were pleased we did not judge them as others had.”

Texas Sharpshooter

Causal attributions are made about a cluster you analytically create. But the clustering effect make by chance or another cause.

Stories about several instances in the house including a woman, little boy, and group of children. The psychic happens to see the little boy. 

Emotional Appeal

Something is true because it makes us feel good or untrue because it doesn’t.

”The fear in their eyes told us that these events were genuine and the cause of real concern to them. How much was real or imagined we could not know for certain, but one of our objectives was to relieve this feat and reassure them.”


Thursday, January 27, 2022

Chassadi Wilkinson- Ad Presentation Outline

COMM Rhetoric 

Speaking Outline: 

 

Thesis: 

-Ad is Ineffective 

*Unknown Target Audience, scrambled/messy 

Overview: 

-Since I know it is the first thing everyone sees, we will start with visuals, then Type, then Schemes, then Tropes 

Visuals:  

-Perspective: Geometric 


*Realistic cassette 

-Diagonals: oblique 

* angle “propels” us forward 

-Figures: Abstraction 

* Different diagram types 

Types: 

-Stroke-height ratio 

                              * Heading has a chunky text to draw the eye  

-X-height 

* Heading: descenders set proportionally even- g and p 

* Heading: ascenders appear to extend further- k (in particular) and d 

Schemes:  

-Orthography: Acronym 

* “UD” is Ultra-dynamic 

-Orthography: Epizeuxis 

* “guaranteed” x4 

Tropes: 

-Puns: Antanaclasis 

*guaranteed,… guaranteed.” 

-Question: Ertoema 

* “What other... an offer like that?” 

Conclusion: 

-Not a good Ad 

*Multiple target audiences through diagrams (by targeting everyone, they targeted no one) 

*Not much flow between diagrams, text, and headings 


(This looks much better in word)