Links to rhetorical tools:

Here are links to the rhetorical tools used in this class:

Schemes & Tropes -- Perelman & Olbrechts-Tyteca -- Fallacies -- Burke -- Rhetorical Toolbox -- Conspiracy Rhetorics

Thursday, January 27, 2022

Chassadi Wilkinson- Ad Presentation Outline

COMM Rhetoric 

Speaking Outline: 

 

Thesis: 

-Ad is Ineffective 

*Unknown Target Audience, scrambled/messy 

Overview: 

-Since I know it is the first thing everyone sees, we will start with visuals, then Type, then Schemes, then Tropes 

Visuals:  

-Perspective: Geometric 


*Realistic cassette 

-Diagonals: oblique 

* angle “propels” us forward 

-Figures: Abstraction 

* Different diagram types 

Types: 

-Stroke-height ratio 

                              * Heading has a chunky text to draw the eye  

-X-height 

* Heading: descenders set proportionally even- g and p 

* Heading: ascenders appear to extend further- k (in particular) and d 

Schemes:  

-Orthography: Acronym 

* “UD” is Ultra-dynamic 

-Orthography: Epizeuxis 

* “guaranteed” x4 

Tropes: 

-Puns: Antanaclasis 

*guaranteed,… guaranteed.” 

-Question: Ertoema 

* “What other... an offer like that?” 

Conclusion: 

-Not a good Ad 

*Multiple target audiences through diagrams (by targeting everyone, they targeted no one) 

*Not much flow between diagrams, text, and headings 


(This looks much better in word)

2 comments:

  1. I really like that Chassadi has much information she wants to cover and looks like she will definitely make the specified time limit. The only negative to having so much on the outline is it may entice her to rely on it more instead of speaking off the cuff. It would be good to add some research tips about this product even if it's just one point.

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  2. I really like the way Chassadi organized her outline. She fully covered all of her talking points in her introduction and all her schemes, tropes, visuals, and types. I also believe that the order she is discussing her devices will help her build her point that the ad is not good. I like the way she readdresses her reasons of why the ad does not work again in the conclusion.

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