This blog will be filled with data analysis samples created by students in my COMM 274 class at TLU. You will see a variety of types of rhetorical analysis methods on display here.
Links to rhetorical tools:
Here are links to the rhetorical tools used in this class:
After reading Dakota's analysis of this Ad I get the feeling the people creating it seem very bossy and conceded about their earspeakers. One of the places where this come out is in Dakota's example under substitution. In several places they tell you to listen, just listen. It sounds pushy and demanding to the consumer, at least that's my interpretation. There trying to hype up the product by word arrangements. Dakota did a great job pointing that out. In one part they make it sound like the product can alter your ears to hear the music better. The consumer reads this and thinks, "Man I need this, and can't live without it." They have the product brand name in the largest front, then the next largest front emphases price. This helps the consumer relate to product and price at a quick glance.
The first thing I immediately noticed when pulling information from the Ad as well as Dakota's chart is the way that the Creators almost immediately utilize an arrangement climax and both a Diacope and Enumeratio Emphatic to set a very confident and, as Denise said, conceded tone. However, this can be very effective because the confidence approach within the advertisement realm encourages faith in a product "on the down-low," often without the audience being aware of it. (almost in a psychological or subconscious way) Dakota also points out the use of an exaggeration, and I think that is definitely a key theme throughout the entire Ad. To say that "earspeakers" can "expand the parameters of the human ear" is a bit much.
After reading Dakota's analysis of this Ad I get the feeling the people creating it seem very bossy and conceded about their earspeakers. One of the places where this come out is in Dakota's example under substitution. In several places they tell you to listen, just listen. It sounds pushy and demanding to the consumer, at least that's my interpretation. There trying to hype up the product by word arrangements. Dakota did a great job pointing that out. In one part they make it sound like the product can alter your ears to hear the music better. The consumer reads this and thinks, "Man I need this, and can't live without it." They have the product brand name in the largest front, then the next largest front emphases price. This helps the consumer relate to product and price at a quick glance.
ReplyDeleteThe first thing I immediately noticed when pulling information from the Ad as well as Dakota's chart is the way that the Creators almost immediately utilize an arrangement climax and both a Diacope and Enumeratio Emphatic to set a very confident and, as Denise said, conceded tone. However, this can be very effective because the confidence approach within the advertisement realm encourages faith in a product "on the down-low," often without the audience being aware of it. (almost in a psychological or subconscious way) Dakota also points out the use of an exaggeration, and I think that is definitely a key theme throughout the entire Ad. To say that "earspeakers" can "expand the parameters of the human ear" is a bit much.
ReplyDelete