AD-Analysis By Wendy Kohutek

 

Chassadi Wilkinson- Ad Presentation Outline

COMM Rhetoric 

Speaking Outline: 

 

Thesis: 

-Ad is Ineffective 

*Unknown Target Audience, scrambled/messy 

Overview: 

-Since I know it is the first thing everyone sees, we will start with visuals, then Type, then Schemes, then Tropes 

Visuals:  

-Perspective: Geometric 

*Realistic cassette 

-Diagonals: oblique 

* angle “propels” us forward 

-Figures: Abstraction 

* Different diagram types 

Types: 

-Stroke-height ratio 

                              * Heading has a chunky text to draw the eye  

-X-height 

* Heading: descenders set proportionally even- g and p 

* Heading: ascenders appear to extend further- k (in particular) and d 

Schemes:  

-Orthography: Acronym 

* “UD” is Ultra-dynamic 

-Orthography: Epizeuxis 

* “guaranteed” x4 

Tropes: 

-Puns: Antanaclasis 

* “guaranteed,… guaranteed.” 

-Question: Ertoema 

* “What other... an offer like that?” 

Conclusion: 

-Not a good Ad 

*Multiple target audiences through diagrams (by targeting everyone, they targeted no one) 

*Not much flow between diagrams, text, and headings 

(This looks much better in word)