What the heck is Electronic Mail?

Arrangement	Climax	Ordered by increasing importance	“Have your messages delivered to their terminal mailboxes electronically, across the hall, or around the world.”
Parallelism	Parallelism	Similarity in structure in phrases or clauses	“ Theres no mountain of paperwork.  Administrative personal are more effective.  Managers have access to more up to date information. Decision making is easier. “
Comparison	Metaphor	An implied comparison	“ Theres no mountain of paperwork.”
Exaggeration	Hyperbole	Using exaggerated terms for effect	“ Theres no mountain of paperwork.”
Question	Erotema	Asking a rhetorical question	“What the heck is electronic mail?”  “Need to notify people immediately of a fast breaking development?”
Color	Hue	The identification of the colors	Mustard yellow, Brown, Grey, and Beige for the office. (normal, dull colors)  White and yellow for the electricity.
	Value	The lightness or darkness of a color	Everything besides the electricity bolt is dark.
Perspective	Geometric	An illusion of depth and space	They are obviously trying to make the illusion that this is a real scenario, therefore the scene is geometric rather than flat.
Space	Closed	The tops and sides feels closed, trapped.	The picture doesn't show any other space in the room, and makes the image seem busy.
	Full	The frame is dense with figures.	There is a lot of furniture that fill up the frame. Along with the bolt of electricity.
Focus	Focalizers	Are figures or colors or spaces used to pull the eye across the image?	The lighting bolt not only draws your attention, but plus your eye to the small text.
Angle	High Angle	Are we looking down on them?	Yes, almost like we are there at the office, witnessing this ourself.
Implied distance	Medium Shots	Waist up?	Yes, you can only see him from the waist up.
Figures	Representationality	To what extent does the image show things we can identify?	There are a lot of identifiable things, basically everything that is being shown is the average desk of the working man. They are trying to help other businessmen or women relate.
	Abstraction	How realistic are the things?	Very realistic
	Self- referentiality	Do the brushstrokes or lines call attention to themselves?	The electricity obviously calls attention to itself, and the pattern that its making drawn your eye to the smaller text.
Style	Bold	X	“Honeywell” is in bold.
	Condensed	X	All of the other texts besides honeywell is somewhat thin.
Family	Serif	X	"What the heck is electronic mail?"

"The Power Is Within Your Reach" Computer Ad

Two Bytes Are Better Than One

high contrast		Bright lights and dark shadows.	The image is in high contrast grayscale likely for the sake of catching the eye as well as being cheaper to print.
geometric		An illusion of depth and space.	There is a definite illusion of depth, with the white “halo” around the focal subjects making them appear to pop out from the background.
balanced		The image is symmetrical and stable.	The image has a strong sense of symmetry that draws the eye to the middle.
full		The frame is dense with figures.	The frame is mostly full, though there is some blank space around the edges that creates a framing effect.
focalizers		Are figures or colors or spaces used to pull the eye across the image?	The high contrast is used to draw the eye to the middle of the image towards the man’s shirt and the name of the product (which is the brightest part of the image with the darkest text in the middle of it).
eye-level		Are we even with them?	The subjects are at eye level.
medium shots		Is the subject people in interaction (Are they about waist up?)	It is a medium shot with most of the focus being on the man and women and their actions.
Qualities of the text			The text is a bold sans-serif with very thick strokes. The text’s color is always in high contrast to the background, making it easy to read from a distance and draw the eye. The letters themselves are very even throughout similar to Helvetica and other modern style fonts, though the lower case letters are closer in size to the capital letters. The text itself feels declarative and like it belongs on a road sign or computer screen.

Refresh Your Memory Ad - Rhetoric Review and Analysis

Ads to choose from for first project:

To choose an ad, in the comments for this post, call dibs (but be specific so we know which one you selected exactly). Be sure to look at the other comments first. First come, first served.

 

 

Ads for class Jan 23

Some cereal ads....