United Farm Workers pt 1

Visual

Category	Definition	Why
Fonts style- Bold, all caps		This text is quite easy to read while also having a large presence in the poster. It serves to draw intensity to the message.
Visual- Color (hue, value, saturation)	Hue- Identification of colors Value- Lightness/darkness of colors Saturation- Purity/vividness of colors	The poster has strong colors that are somewhat saturated  with a medium value. These choices in design help to make the poster look intense and even dangerous. This coupled with the bleeding grapes and harsh lines make the poster vivid yet intense/bleak.
Visual- Light (High Contrast)	Bright lights and dark shadows	The poster uses many harsh shadows coupled with intense colors to help make it more intense or even menacing to viewers. It catches your eye and makes the message stronger.
Visual- Space (Closed)	The tops and sides feel enclosed, trapped	The image is not only balanced/in the center, but takes up almost the entirety of this poster. This helps draw attention to the image while also making it appear more threatening.
Visual-Genre (Style)	Does the image fit into a particular “ism”?	The main image and even small banners on the bottom sides feel as though they incorporated heavily aspects of Mayan/Aztec culture and artwork. However, it’s immediately juxtaposed with bleeding grapes. We’re introduced with ancient “Mexican” culture while also seeing destruction and blood.

Argument

Category	Definition	Example from text	Why?
Promises- Facts (Observed)	Concrete data	“It’s a fact that farm work today is the nation’s third most hazardous industry. (Only mining and construction kill more people.) In fact conditions are so bad, the life span of the average farm worker is only 49 years of age.”	The poster gives several facts regarding the inequality the farm workers face in order to convince others that they are in need of help and support. It’s believed that by joining the UFW and their boycott that readers can assist in helping these workers.
Promises- Presumptions (The likely)	Some measure of (intuitive) statistical judgment.	“And we think the Gallos and the other grape growers are guilty of union-busting. “	While this was backed up by many instances of possible union—busting, this is still an example of an admitted assumption regarding the subject. It helps show readers the instances of union busting and therefore work against proper wages and quality of life for the workers.
Premise Modifiers- Presence (Repetition)	Say it again. And again. And again.	“we call that union-busting.” “Is this America?“	These two phrases are stated over and over again. “Union-busting” is in reference to the first part, showing the active work against the formation of unions and proper wages/envirionments for farm workers. “America” is used to juxtapose the situations endured by farmworkers with the perceived perfection of America and it’s high quality of life, showing the corruption of farm worker’s employers.
Argument Types- Quasi logical arguments (Justice)	A rule which requires identical treatment for beings or situations seen as the same.	“It’s a fact that excessive work speed-ups physically break the bodies of farm workers. And that the greatest need of migrant families is for hospital care. But who can afford hospital care on an average income of $1,885 a year? And what has the federal government done? It spends about $12 a year per migrant on health services compared with $200 a year for other citizens.”	While not an exact definition of justice, this quote works to show the inequality between the average citzen and the migrant farm worker. This draws about a feeling of sadness for the farm workers while also making readers desire justice for the workers so they may have the same care as the average citizen.
Argument types- Quasi logical arguments (Sacrifice)	Is a result worth some loss?	“So if you want to help 2 million farm workers, join our boycott of table grapes and gallo wine, Don’t buy table grapes unless they have the U.F.W. eagle on the label. Don’t buy gallo wine or any other wine made in Modesto, California.”	While not direct, this does emphasize sacrifice in that sacrificing these specific products will advance the UFW’s cause. It works in that the loss of these specific products is worth it because it helps to solve the issues faced by the farm workers.

“The Union and the Strike”, Cesar Chavez

Fallacies

Category	Definition	Example from text	Why?
Red Herrings- Straw Man	A person’s actual beliefs are misrepresented as something easier to attack and then attacked.	“You live in big, warm homes and we live in boxes. You have plenty to eat while our children work in your fields. You wear good clothing while we are dressed in rags. Your wives are free to make a good home while our wives work in the fields. We do the work and you make most of the money.”	While the owners of these farms may not necessarily live in such idealistic conditions that Chavez describes, he uses this approach to rally support and to show the distance between farm employers and workers.
Red Herrings- Appeal to Consequences	A proposition is true because belief in it leads to good things or it is untrue because that belief will lead to bad things.	“OUR STRIKE WILL STOP EVERY WAY THE GROWER MAKES MONEY UNTIL WE HAVE A UNION CONTRACT THAT GUARANTEES US A FAIR SHARE OF THE MONEY HE MAKES FROM OUR WORK!“	Chavez speaks in a manner emphasizing the perceived benefits of unionizing while implying that things will either stay the same or get worse if people don’t join his cause.